The book was written after more than 25 years of studying what works and what doesn’t work in marketing.Įach marketing law or affirmation presented within the book is accompanied by clear and real examples from the history of famous brands (such as IBM, Coca-Cola, Xerox, Starbucks, etc.) versus examples of companies that don’t exist anymore on the market.Īccording to the authors Al Ries and Jack Trout some companies have progressed and have become increasingly popular, have expanded the business lines or just increased their sales for a specific range because their management discovered and respected the marketing laws presented in the book. The book presents the basic and constant rules which determine the success and the failure of companies or products/services in the retail market.Įven if the book was published more than 20 years ago, the laws and the advice presented are still up to date as marketing and the consumers didn’t change (too much). “The 22 Immutable Laws of Marketing Summary” LONG LASTING MARKETING / THE 22 IMMUTABLE LAWS OF MARKETINGīeing first in the mind is everything in marketing.
Reading this book will help you focus on the really important issues, like the following: to choose the best decisions, to better invest your budget and to avoid mistakes, waste of time and money.
“ The 22 Immutable Laws of Marketing”, written by Al Ries and Jack Trout, offers you a complete guide. We can even call it the bible of marketing, concisely structured (in 22 short chapters) and very easy to read.
If the answer is “YES” for at least one question from above, then “The 22 Immutable Laws of Marketing” is one of the first books you MUST read and take notes! Should we begin? Violate Them at Your Own Risk!Īre you working in Marketing/Management/Branding? Are you an entrepreneur or maybe you have an idea/a small business which you want to transform into a BIG idea/GREAT company? Violate these laws, and you will be out of the market. Al Ries and Jack Trout in The 22 Immutable Laws of Marketing have captured a compendium of best practices for the ultimate success of the modern marketer. The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W.MicroSummary: Have you ever wondered if there are fundamental marketing principles that can be followed by anyone that allows them to create winning companies? Two of the world’s most renowned marketing consultants and authors came together to try to outline them and turned it into a book that is a masterpiece for all those who want to work in the field. Ogilvy on Advertising by David Ogilvy(1983) Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(2274) Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(2389) Who Can You Trust? by Rachel Botsman(2411) Unlabel: Selling You Without Selling Out by Marc Ecko(2452) Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(2802) The Hacking of the American Mind by Robert H. Man-made Catastrophes and Risk Information Concealment by Dmitry Chernov & Didier Sornette(3501) Popular ebooks Influence: The Psychology of Persuasion by Robert B. And there isnât any haggling with a salesperson. The reason is simple: Itâs easy to make price comparisons on the Net. ,, and other car-buying sites are beginning to establish themselves as brands. This will be a critical issue for many brands.Īutomobiles are another category where the Internet is likely to change buying patterns.
#22 immutable laws of marketing ebook free download how to#
Heaven help you if you donât have a competitive price.īecause of this price pressure, one of the biggest challenges for building a brand on the Net is trying to figure out how to make money. There are even sites, like and, that will compare prices among other sites by sending out robots, or âbots,â to check the prices. The ability of the buyer to quickly check prices on a large number of sites is making the Internet a very price-sensitive medium. Is low price a significant factor in the brandâs purchase? If so, the Internet tends to be a businessâ and, for example. Tags: Decision-Making & Problem Solving, Brand Name Products, Internet Marketing, Reference, Career & Business, Marketing, Brand Name Products - Marketing, Economics, Advertising & Promotion, Research, E-Commerce, Brand Name Products - Management, Industrial, Education, Decision Making, General, Consumer Guides, International, Entrepreneurship, Branding (Marketing), Business & EconomicsĤ.
0 kommentar(er)
